LO1: Resources And Personel

In my ALT magazine I will take on the job role of editor, photographer, graphic designer. I will be making sure do these jobs to the best of my ability to make it seem very professional. The hardware needed for me to produce my magazine in the way I want to produce it will have to be to a good standard. An example of what I will need to use is a camera. I will need a camera to take the photos that will be used in the magazine to show a visual representation of the content in the magazine. I want to use a DSLR camera has the visual capabilities to take good photos and are what is used most often to take professional photos. I would hardware like tri-pods to keep my photos in focus and stable. Another use of hardware I will need is a Apple Mac mostly for its software performance. On the Mac I will be able to access all the Adobe products that will make my magazine. Programs like Adobe Photoshop where I can edit my photos I have taken to match my theme. Also with Photoshop I can create my font style and graphics, e.g banners and sell line areas. I will also use programs like Adobe bridge to help find the positioning of where all my photos and text will be. The models I will be using on my front cover is, Harry Vincent, Charlie James and Oliver Credland all being presenting the band of Squarewave. These people will be featured on the front cover and also on the contents and on the DPS the photos for these pages will be a variety of portrait and landscape; all taken on a DSLR camera. They will be in these pages because they are the main feature of the magazine thus connoting they will be on the most pages either highlighted or being the main feature. There will be another person used in my magazine to add more content to my magazine in the contents page.

LO1: Marketing And Distributing Methods and Specification

Marketing:

• Marketing is a way of promoting the featured product.
• method used to make the audience want to buy the product
• used to target a specific demographic
• methods - social media(digital native)(above the line advertising)(Below the line advertising e.g local magazine) - Print e.g posters specific places to be accessed, flyers, leaflets -Radio e.g Sheffield live radio station, community, specific show on radio station.
• informing your audience about the product.

distribution
Where a product can be accessed by multiple people and companies. physically getting it into the audience, Locations: showroom(cultural hub), millennium galleries(cultural hub), O2, Leadmill, Student Unions, coffee shops, thriftey - that thrift shop?
Cultural hub - places where people are encouraged to go and socialise

Specification - List Of Instructions

Circulation - the amount of copies sold/distributed

readership - the amount of people that read it in ratio to the copies sold - readership higher than circulation

frequency - how often it is released  e.g weekly, monthly

Trim - the border/dimensions of the page, telling the printers to be x mm from the safe area

Bleed - the portion of the design that extends past the trim(border), it will be removed

Safe Area - the body copy and images go into.

LO2 Audience Profile