LO1: Marketing And Distributing Methods and Specification

Marketing:

• Marketing is a way of promoting the featured product.
• method used to make the audience want to buy the product
• used to target a specific demographic
• methods - social media(digital native)(above the line advertising)(Below the line advertising e.g local magazine) - Print e.g posters specific places to be accessed, flyers, leaflets -Radio e.g Sheffield live radio station, community, specific show on radio station.
• informing your audience about the product.

distribution
Where a product can be accessed by multiple people and companies. physically getting it into the audience, Locations: showroom(cultural hub), millennium galleries(cultural hub), O2, Leadmill, Student Unions, coffee shops, thriftey - that thrift shop?
Cultural hub - places where people are encouraged to go and socialise

Specification - List Of Instructions

Circulation - the amount of copies sold/distributed

readership - the amount of people that read it in ratio to the copies sold - readership higher than circulation

frequency - how often it is released  e.g weekly, monthly

Trim - the border/dimensions of the page, telling the printers to be x mm from the safe area

Bleed - the portion of the design that extends past the trim(border), it will be removed

Safe Area - the body copy and images go into.